ICE TOWERS
A super stylish OLV video produced at an impossible speed.
The crystal facets of the facades inspired the project’s name. We extended the ice motif into the campaign’s creative concept. Hints of high-tech and cyberpunk were brought to life through animated outdoor ads and a 15-second OLV spot. Leveraging cutting-edge technology, and in part, the customer's materials, we produced all creatives in what would’ve once been impossible timelines.